Audi’s national Q7 customer bonus changes the comparison more than the promotional card suggests. On published MSRP + destination math, a base Q7 45 Premium lands at $57,395 after the incentive, versus $56,790 for a Honda Pilot Black Edition.
VidantaWorld’s $1.5 billion park is betting that the premium experience is not simply bigger rides or better restaurants. It is fewer people, less friction and more room to linger.
Gucci’s sales are still down, but under Demna the house is making a more concrete argument: less distance between the image, the object and the store.
Aman’s first Mexico resort has just 18 casitas and sits in a dramatically more expensive tier than established ultra-luxury alternatives. The useful question is not whether Amanvari is expensive. It is what, exactly, the extra money is buying.
Oura Ring 5 starts at $399. The company’s IPO filing makes clear that the more interesting price is the one that keeps going.
Four Seasons, Rosewood, Six Senses, Nammos, Equinox, Jayasom and Daraah are now bookable on Saudi Arabia’s Red Sea coast. They share a destination. They do not share a definition of a relaxing holiday.
LVMH and Kering are improving. Richemont is surging. Jewelry and North America are doing far more work than the phrase “luxury rebound” suggests.
From Gleneagles and Chateau Marmont to Le Bristol and Suvretta House, luxury hotel baseball caps keep turning up where the minibar used to get all the attention.