Category: Business of Luxury
The AB110 anchors BRABUS and AB Yachts’ new three-model yacht range. It is not BRABUS’s first yacht: the Sunreef-built ULTIMA 55 arrived in July. The more revealing question is how literally BRABUS can carry its automotive design language across different hulls.
VidantaWorld’s $1.5 billion park is betting that the premium experience is not simply bigger rides or better restaurants. It is fewer people, less friction and more room to linger.
Gucci’s sales are still down, but under Demna the house is making a more concrete argument: less distance between the image, the object and the store.
Oura Ring 5 starts at $399. The company’s IPO filing makes clear that the more interesting price is the one that keeps going.
LVMH and Kering are improving. Richemont is surging. Jewelry and North America are doing far more work than the phrase “luxury rebound” suggests.
The unnamed beauty-and-fashion venture arrives as the Versace house begins a separate Prada-era reset, creating a rare test of how much of a designer’s cultural identity can travel into a new business.
Miu Miu’s retail sales grew 58% in 2023, 93% in 2024, 35% in 2025 and 2.5% in the first half of 2026, all at constant exchange rates. The smaller number may tell us more about the brand than the spectacular ones did.
When Gwyneth Paltrow launched Goop, it didn’t just land on the scene—it set the internet on fire. The brand embodied aspirational luxury and wellness, blending jade eggs, clean beauty, and a sprinkle of celebrity stardust into an undeniable cultural phenomenon. But in 2024, Goop finds itself at a crossroads, forced to redefine its place in […]
