Maximalism is officially back—and Gen Z is living it. Forget clean lines and neutral tones; this generation is all about bold colors, layered textures, and clashing patterns that celebrate personality over polish. Maximalism isn’t just about decor; it’s a lifestyle that lets Gen Z go big with their self-expression, showing up in everything from their homes to their wardrobes. Here’s how Gen Z is taking maximalism to new heights—and why they’re so over the minimalist trends of the past.
Out with Minimalism, In with “Chaotic Customization”
For years, Millennials and Gen X were all about minimalism or “quiet luxury,” with its tidy, neutrals-only palette and streamlined design. But Gen Z is swapping simple for statement. They’re leaning into “chaotic customization”—a look that’s vibrant, unapologetically busy, and deeply personal. Instead of sleek uniformity, maximalism gives Gen Z room to layer color, pattern, and texture in ways that feel joyful and totally unique to them.
Source: Decorative Collective
Social Media Made Maximalism a Vibe
There’s no question that social media helped bring maximalism to life for Gen Z. TikTok and Instagram have practically become virtual fashion runways and home tours, where Gen Z shares their style statements with a global audience. These platforms let young people explore endless inspiration, from eclectic ‘90s throwbacks to colorful cultural mashups, blending it all into a “more is more” vibe that’s impossible to ignore.
Maximalist Fashion: Big Choices for Big Self-Expression
Fashion is where maximalism goes big for Gen Z. Think: colorful blazers, statement pants, chunky jewelry—all layered into outfits that grab attention in the best way. Maximalist fashion is all about having fun and breaking the rules; it’s playful, over-the-top, and maybe a little bit “extra”—just like Gen Z wants it.
Gen Z’s Favorite Brands for Maximalist Fashion
To nail their maximalist style, Gen Z has a lineup of go-to brands that lean all the way into bold, eclectic vibes. Here are the labels they’re obsessing over:
- Gucci: This brand’s bold, vintage-inspired patterns, rich textures, and unapologetic use of color have made it a hit with Gen Z. Gucci’s maximalist spirit aligns perfectly with the generation’s need for self-expression.
- Miu Miu: Known for unique silhouettes and eye-catching patterns, Miu Miu’s playful take on maximalism keeps Gen Z coming back. Thrifting Miu Miu on sites like The RealReal makes it more affordable, too, adding to the brand’s appeal.
- Moschino: With its pop art graphics, cartoon prints, and standout accessories, Moschino captures the fun side of maximalism. The brand’s high-fashion-meets-pop-culture vibe is youthful, playful, and endlessly vibrant—just like Gen Z.
- Vivienne Westwood: Mixing punk vibes with historical edge, Westwood offers Gen Z the chance to layer sophistication with a bit of rebellion. Her pieces are perfect for anyone looking to add some drama and grit to their maximalist aesthetic.
- Thrift Stores & Vintage Shops: Thrifting is basically a hobby for Gen Z, and it’s a central part of their maximalist style. Vintage shops let them score unique pieces that tell a story and stand out. Plus, it’s budget-friendly and sustainable—two big wins.
Sustainable Maximalism: Going Big Without the Guilt
Gen Z’s love for maximalism isn’t about mindless excess—it’s a sustainable spin on the style that fits with their eco-conscious values. Instead of buying brand new, they’re scoring vintage finds, upcycling, and hitting up thrift stores to keep things unique without adding waste. In fact, ThredUp’s 2023 report found that over half of Gen Z shoppers make eco-friendly choices, which makes sense given their love for a “reduce and reuse” approach to maximalism. It’s maximalism without the environmental guilt, and it’s clear this generation is on board.
Why Maximalism is Here to Stay
Maximalism is more than just a trend for Gen Z—it’s a way of living and expressing that’s become central to how they approach style, decor, and even beauty. Gen Z has redefined maximalism, making it all about creativity, self-expression, and sustainability. They’ve turned it into a visual celebration of individuality that refuses to blend in, and with all the personality it brings to the table, this trend isn’t going anywhere. Gen Z is making maximalism their own, and it’s about time we all embrace the beauty of going big.